Case study · CeraVe × NBA House
One invitation. Fifteen creators.
In June 2026, Sundae Creative and CeraVe Canada brought the NBA House experience to Montréal and invited Émane: a day party at Café Croissound, followed by an afternoon at the NBA House, everything dressed in blue, white and orange. We showed up the way we always do: as a team, fifteen creators strong. And at Croissound, we even got to meet Serge Ibaka.
Our team shows up
An event is only as good as the people in the room. When a brand invites Émane, they don't get one influencer and a plus-one. They get a wave: fifteen creators who know each other, lift each other up, and treat your activation like the place to be. The energy in these photos is not staged. It's just what happens when our roster walks in together.
And because our people are creators first, nobody had to chase deliverables. Reels, TikToks, stories: every single creator on site published content about the event. That's the kind of organic reach a media budget alone can't buy.
The best part
Relationships open doors. At the event, CeraVe connected with our creator Prince D'haïti. Shortly after, a brand-new collaboration between them was signed. One invitation became fifteen creators on site, content from every one of them, and a new partnership. That's what showing up does.
On site
A special thank-you to Sundae Creative, who produced this beautiful event in collaboration with CeraVe Canada. We felt at home from the first minute.
« Brands don't just book a creator with us, they get the whole Émane energy. When we show up, we really show up. »
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